Skip to content


Yu Shan Management suggests Dutch companies able to gain, maintain and increase their grip on activities conducted in China. Our professional team, with backgrounds in various disciplines, and permanent presence in Hong Kong and China guarantee a successful start-up, expansion or revision of Chinese activities.

Based on our years of permanent presence in China and accumulated expertise, we advise Dutch entrepreneurs on their China activities, act as a "China Knowledge Center" and develop strategies that lead to the realization of new successful Chinese markets.

If desired, we also take responsibility for the actual realization of a profitable Chinese sales market. In China, we manage operations for Dutch companies in close consultation or perform operational activities from our office in Hong Kong on a project basis that are less easy to manage from the Netherlands. Our permanent presence in China and broad experience in doing business in China enables us to supervise a variety of projects.

To carry out operational work in China, you can use the services of our qualified personnel. Because of our presence in China, we are able to be on top of the market and carefully monitor developments in China, which is necessary to effectively work the Chinese market.

China Consultancy
Based on market research, based on companies' core values, we develop the right China market entry strategy and provide insight into how Dutch small and medium-sized enterprises can obtain a successful market position in China. In addition, we advise on operational issues and organizational processes that Dutch companies face while doing business in China and offer tailor-made solutions for problems 'in the Chinese field'.

Business Development + Interim Management
Yu Shan Management can implement Market Entry Strategies. In China, we can drive and build the marketing for your product or service.

On an interim basis leadership can lead your operation and are able to change organizational processes that lead improved results.

Our extensive experience in advising, guiding and representing Dutch companies in China enables us to achieve maximum results for our clients in a fast and efficient way. For more information regarding our expertise and assignments please visit our projects page.